This 100% from-scratch Strawberry Cake recipe has no Jell-O or artificial flavors! Itโs a moist cake flavored with real strawberries, filled with a fresh strawberry jam, and covered with a whipped cream cheese frosting. Recipe includes a how-to video!

A Delightfully Fresh Strawberry Cake
I gave this strawberry cake recipe a makeover a few years ago, and Iโm so excited to be sharing it with you again today! This cake is packed full of fresh strawberry flavor (none of that artificial stuff or Jell-O), from the cake itself to the jam filling. To finish, weโll seal it all in with a whipped cream cheese frosting thatโs not too sweet. Sounds heavenly, right?
Iโll give you a fair warning: this recipe requires quite a lot of steps and will dirty a few dishes. But itโs all worth it to get the BEST natural strawberry flavor (more on that below), a light, spongey texture (I took a few notes from my white cake for this) and a whipped, flavorful frosting (similar to whatโs on my Chantilly cake!).
How Do You Get Strawberry Flavor Naturally?

So, how does my strawberry cake achieve its strawberry flavor without Jell-O or artificial ingredients? With fresh strawberries, of course!
If Iโm being honest though, itโs not as simple as it sounds. In fact, it took a lot of attempts to get the flavor and texture of this strawberry cake just right.
Sure we could just blend our berries and add them to our cake batter, but too much pulp can weigh down the cake, making it too wet and spongey. To remedy this, weโll take an extra step to strain out the juice from the pulp and use that in the cake instead. And weโll even go one step further to cook down that juice to really concentrate the strawberry flavor.
However, there is still a lot of flavor in the pulp, and I didnโt want to just throw it away, so weโll save it to make a homemade jam filling! Weโll spread this between our cake layers for an extra burst of strawberry flavor.
Side note: if youโre a total strawberry fiend, you could even try frosting this strawberry cake with my strawberry frostingโyum!
What You Need

Here are the key ingredients in todayโs perfect strawberry cake recipe:
- Strawberries. Almost all of your flavor for this cake comes from the strawberries. Because of this, the more ripe, juicy, and flavorful your strawberries are, the better and more strawberry-like your cake will taste. Store-bought berries in the middle of December will work, but they will not yield as tasty of a cake as finger-staining, sun-ripened berries you picked yourself. THIS IS THE MOST IMPORTANT TIP I CAN GIVE YOU!
- Milk. I recommend using whole milk for a perfectly moist and soft strawberry cake. Several of you have asked if non-dairy milk can be substituted, and I havenโt tried this myself, so I canโt say for sure. If you do make my strawberry cake recipe with non-dairy milk, please let me know how it turns out for you!
- Cake flour. Because the strawberries can make this cake heavy, I recommend using cake flour for this recipe. If you donโt have it, you can still use all-purpose flourโjust use the instructions in the recipe notes.
- Egg whites. Since egg yolks could also weigh down this cake, weโll use only egg whites and make sure to whip them to stiff peaks before folding them into the batter.ย Note that Iโve included some recipes to use up the extra egg yolks in the recipe notes below.
- Food coloring. This is optional, but it makes your strawberry cake look nice and pink when it would otherwise be pretty dull. If youโre using food coloring, I strongly recommend using a few drops of pink gel coloring. If you use liquid food coloring, you will need to use red, and quite a lot of it.
- Cornstarch. This will help to thicken our strawberry jam.
- Lemon juice. A splash of lemon juice brightens the jam and keeps it from being too sweet.
- Cream cheese. Weโll beat this with some powdered sugar and vanilla extract until it is smooth and creamy. This creates a flavorful base for our frosting.
- Heavy cream. After its whipped to stiff peaks, weโll incorporate our cream with the cream cheese mixture to make a beautifully light, airy, and flavorful frosting.
SAMโS TIP: If youโre not a fan of the frosting Iโm using here, you can always try my standard cream cheese frosting, buttercream frosting, or Swiss meringue buttercream. Whichever type you use, make sure your cake is cooled completely before decorating, otherwise the frosting will melt.
Remember, this is just an overview of the ingredients I used and why. For the full recipe please scroll down to the bottom of the post!
How to Make Strawberry Cake

- Blend your strawberries, strain them, and cook the juice until it has reduced. Save the pulp for later.
- Combine the strawberry reduction with the milk and food coloring. Cream together the oil, butter, sugar, and vanilla in a separate bowl, and combine the dry ingredients in another separate bowl.
- Gradually alternate adding the dry ingredients and the milk mixture into the butter mixture. Stir on low speed after each addition until just combined.
- Whip your egg whites to stiff peaks and gently fold them into your batter. Divide the batter between greased, floured, and lined baking pans. Bake for 28 minutes at 350F or until a toothpick inserted in the center comes out with a few moist crumbs.
- Whisk together the reserved strawberry pulp, โ cup of sugar, lemon juice, and salt in a saucepan. Bring this mixture to a boil over medium heat, whisking constantly, until it thickens. Transfer the jam to a heat-proof bowl and let it cool completely in the fridge.
- Prepare your frosting by combining the cream cheese, ยฝ cup of the powdered sugar, and vanilla in a bowl. In a separate (preferably chilled) bowl, whip your cream and remaining powdered sugar, then combine both mixtures until fully incorporated.
- Once your cake and jam have cooled, assemble your cake, using your frosting as dam to hold in each layer of jam filling. Top the assembled cake with your remaining frosting, decorate, and chill it in the fridge until youโre ready to enjoy.
SAMโS TIP: This strawberry cake can be baked in 9 inch pans instead, but it will cook faster, so keep an eye on it if you use them.

Frequently Asked Questions
Yes, you can use frozen strawberries hereโbut remember, almost all of the flavor comes from the berries you use, and thereโs no telling how flavorful your frozen berries will be. I highly recommend using in-season, fresh berries.
This strawberry cake recipe will work as cupcakes, but just know they wonโt have nice domed tops. It will also work as a 9ร13 cake.
Yes! Because the icing has both whipped cream and cream cheese, this strawberry cake needs to be refrigerated. Make sure you keep the cake covered in an airtight container to prevent it from drying out.
The jam and frosting can both be made a day in advance and stored in the refrigerator in an airtight container. The cake could be made a day in advance as well; allow it to cool completely then wrap it tightly with plastic wrap and store it at room temperature.

Enjoy!
More Recipes You Might Like
Letโs bake together!ย Iโll be walking you through all the steps in my written recipe andย videoย below! If you try this recipe, be sure to tag me onย Instagram, and you can also find me onย YouTubeย andย Facebook

Strawberry Cake
Ingredients
CAKE
- 1 ยผ lbs (570 g) strawberries remove stems and quarter
- โ cup whole milk
- ยฝ cup (118 ml) Avocado, vegetable or canola oil
- 4 Tablespoons (57 g) unsalted butter softened
- 1 ยพ cup (350 g) granulated sugar
- 2 teaspoons vanilla extract
- 3 cups (330 g) cake flourยน
- 1 Tablespoon baking powder
- 1 teaspoon salt
- 6 large egg whitesยฒ room temperature preferred
- Food coloring optional (I use two chocolate chip-sized drops of americolor gel โelectric pinkโ food coloring).
FILLING
- โ cup (70 g) granulated sugar
- 1 Tablespoon cornstarch
- โ teaspoon salt
- 2 teaspoons lemon juice
FROSTING
- 2 cups (475 ml) cold heavy cream
- 1 ยฝ cups (190 g) powdered sugar, divided
- 1 ยฝ teaspoons vanilla extract
- โ teaspoon salt
- 8 oz (226 g) cream cheese softened
Instructions
CAKE
- Preheat oven to 350F (175C) and prepare two 8โ round cake pans by spraying with baking spray and lining the bottoms with parchment paper. Set aside.
- Place quartered strawberries in blender and puree until smooth. Run through a fine mesh sieve over a measuring cup until you have 1 โ 1 ยผ cups of juice. Do not discard berry pulp, set this along with any remaining pureed berries for the jam filling.1 ยผ lbs (570 g) strawberries
- Pour strawberry juice into a small saucepan and cook over medium heat until reduced to โ cup (pour into a measuring cup to check, if itโs not reduced enough, return to the saucepan and continue to cook until it is). This usually takes about 10 minutes.
- Once reduced, add โ cup milk to the strawberry reduction and whisk together. If using food coloring, whisk that in here as well. Set aside.โ cup whole milk, Food coloring
- In a large bowl using an electric mixer or in a stand mixer, beat together oil, butter, sugar, and vanilla extract until completely combined.ยฝ cup (118 ml) Avocado, vegetable or canola oil, 4 Tablespoons (57 g) unsalted butter, 1 ยพ cup (350 g) granulated sugar, 2 teaspoons vanilla extract
- In a separate bowl, whisk together flour, baking powder, and salt.3 cups (330 g) cake flourยน, 1 Tablespoon baking powder, 1 teaspoon salt
- With mixer on low speed, gradually alternate adding the flour mixture and strawberry/milk mixture to the butter mixture, stirring until just combined after each addition. (I start and end with the flour and add the flour mixture in 4 parts and the milk mixture in 3 parts.)
- Place egg whites in a separate clean, dry bowl, and beat on high speed with an electric mixer until stiff peaks form.6 large egg whitesยฒ
- Using a spatula, gently fold egg whites into cake batter until completely combined (donโt use your electric mixer at this point or you will over-beat the batter). Divide cake batter evenly into prepared pans and bake on 350F for 28 minutes or until toothpick inserted in the center comes out clean or with a few moist crumbs.
- Allow cakes to cool in pans for 10 minutes then run a knife around the edges to loosen cakes from pan and invert onto cooling rack to cool completely. While cooling, prepare the jam filling.
JAM FILLING
- Combine remaining strawberrry pulp, โ cup sugar, cornstarch, lemon juice, and salt in a small saucepan and whisk to combine.โ cup (70 g) granulated sugar, 1 Tablespoon cornstarch, โ teaspoon salt, 2 teaspoons lemon juice
- Cook over medium heat and bring to a boil. Boil, whisking constantly, until mixture is thickened and the whisk leaves a trail through the jam (this takes about 5-10 minutes).
- Remove from heat, transfer to a heat-proof bowl, and place in the refrigerator to cool completely. Meanwhile, prepare your frosting.
WHIPPED CREAM CHEESE FROSTING
- Combine cream cheese, ยฝ cup (65g) powdered sugar, vanilla extract, and salt in a large bowl and use an electric mixer to beat together until creamy and smooth.1 ยฝ cups (190 g) powdered sugar, divided, 1 ยฝ teaspoons vanilla extract, 8 oz (226 g) cream cheese, โ teaspoon salt
- In a separate bowl (preferably a chilled metal bowl), combine remaining (1 cup, 125g) powdered sugar and cold heavy cream. Beat with an electric mixer until stiff peaks form.2 cups (475 ml) cold heavy cream
- With mixer on low speed, stir together the cream cheese and whipped cream until completely combined.
ASSEMBLY
- Once cake and jam are completely cooled place one layer of cake on serving tray. Use a piping bag fitted with a round tip (I use an Ateco 808) to pipe a dam around the layer. Fill with your jam filling.
- Top with second layer of cake. Cover the entire cake with frosting.
- Refrigerate until ready to serve. Enjoy!
- Cake will keep refrigerated in an airtight container for up to 5 days.
Notes
Nutrition
Nutritional information is based on third-party calculations and should be considered an estimate only. Actual nutritional content will vary based upon brands used, measuring methods, cooking method, portion sizes, and more.
Jenny
Hello hyd can I use this batter to do cupcakes ๐ง?
Sam
Hi Jenny! That will work just fine. ๐
Janu
Hai can u please guide me how to substitute the cake flour with all purpose flour in the cake receipes. In my place we donโt get cake flour.
Sam
Hi Janu! Refer to the notes below the recipe for the proper amount of all purpose flour. ๐
Janu
U mean I have to weigh the all purpose flour to 330gm since I donโt use cups to measure my ingredients.
Natale Colasanti
Any suggestions on how to increase the recipe for an 18ร12 sheet cake? Iโm considering just doubling it altogetherโฆ
Sam
Hi Natale! I would double the recipe. ๐
Amy Wonder
Can I use lemon curd for filling?
Sam
Sure! Check out my lemon curd recipe. Enjoy!
Sonja
I made just the cake (with a white chocolate ganache), so without the icing from this recipe and without the filling, but the cake itself was absolutely delicious! We loved it. And my 3 year old niece loved the pinkness of it :). It is quite a lot of effort with the strawberry reduction, but so worth it.
Sam
Iโm so happy to hear it was such a success, Sonja! Thank you so much for trying my recipe and for commenting! ๐
Amanda
I made this for my moms birthday today. It was definitely worth the work. It was a hit and it came out absolutely delicious. Thank you for another amazing recipe!
Sam
Iโm so glad everyone enjoyed it so much, Amanda! ๐
Quanitra
Hello,
I hope youโre having a great day. I do have a question. On step three- did you allow the strawberry juice to cool before adding the milk and food coloring?
Thank ๐
Sugar Breath ๐
Sam
Hi Quanitra! No need to wait for it to cool. I hope you love the cake! ๐
Bahea
Hi! Iโm curious if thereโs a way to use whole eggs with this recipe and have it still come out good? I always have a bunch of egg yolks leftover from other recipes I use and I was hoping to avoid adding to the pile, lol. Thank you, and I love your recipes!!
Sam
Unfortunately for the best results you really need to whip the egg whites to stiff peaks here. I donโt recommend trying to use full eggs. ๐ I do have a creme brulee, pound cake, eclairs, or cream puffs that use just yolks if you need to use them up. ๐
Marylu
I made this today for my momโs birthday. I ran out of time and skipped the filling but still made the frosting. And topped it with sliced fresh strawberries. Everyone loved it. Thank you so much! God bless you.
Sam
Iโm so glad everyone enjoyed it so much! ๐
Katherine D.
Made this for my daughterโs birthday. She and my whole family loved it! I made the cake and the filling yesterday. Today, I made the frosting and assembled it. Lots of dishes, for sure, but weโll worth it! The frosting is also wonderful! We love cream cheese frosting, this made it even better as it was light and creamy, almost like buttercream frosting. Will definitely make this again. Thank you for sharing!
Sam
Iโm so glad everyone enjoyed it so much, Katherine! It definitely makes a lot of dishes but I agree itโs soooo worth it! ๐
Liberty
Hi Sam! Just wondering if I make cupcakes out of these whether or not they would stay good until this Sunday. Iโm kind of in a time pinch!
Sam
This cake may shrink a little bit in the cupcake liners after cooling but they will still turn out. Generally they are good for about a week in an air tight container. ๐
Camilla M Coy
Hello. Iโve made quite a few strawberry cakes but, never with milk added to the strawberry puree/juice. Can you tell me if it really makes a difference or the purpose of this step? Thank you.
Sam
Hi Camilla! It definitely makes a difference and I donโt recommend skipping it. ๐
Jasmine
Have you tried subbing the oil for coconut oil? Or butter? If so, how did it go?
Sam
Hi Jasmine. I have not tried using coconut oil or butter. If you do try it I would love to know how it turns out. ๐
Becca
Iโm making this cake for my husbandโs birthday today. And itโs so yummy! Itโs exactly what he wanted.
Sam
Iโm so glad everyone enjoyed it so much, Becca! ๐
Stella
I donโt know how you do it all of the recipes turn out great the whole family loves them!!! Whenever Iโm bored I turn your videos on the tv and my kids come in and say oh are you watching Sam again? ๐ Thanks so much I hope your realize that your recipes are putting a smile on so many people faces. I hope your doing well.
โ Stella
Sugar Spun Run
This is the sweetest comment that I have received all day, Stella. Your kids are too funny! I love it! Thank you so much for following along. I am so glad that you have enjoyed my videos. ๐
Rimz
May I know how you piped the cream with red showing?
Sam
I take a brush and brush lines of gel food coloring up the sides on the piping bag. You can see a picture in my pinata cupcakes for some visual help. ๐
caitlin
Is this whipped cream cheese frosting strong enough to make decorative flowers?
Sam
Hi Caitlin! You can typically do swirls but not really intricate designs.
Mike
This cake was awesome! It was a big hit with my family, especially the frosting. I have been tasked to make this again for mothers day!! lol
Sam
Iโm so glad everyone enjoyed it so much, Mike! ๐
marie
Is it possible to make this dairy free? Could I use oat milk instead of whole milk and coconut cream instead of heavy cream?
thank you!! ๐
Sam
Hi Marie! I havenโt tried these substitutions. I think the oat milk could work. If you can whip coconut cream to stiff peaks that should work as well. Let me know how it goes if you try it. ๐
Luanda
You are awesome! This is awesome and my whole life with baking with you have been awesome! Thanks for everything!
Sam
Thank you so much! I am so glad you have enjoyed everything so much. ๐
Aleesha Miah
Hi, do you think I could make this into a sheet cake, if so what temp do you think I should bake it? Thanks ๐
Sam
Hi Aleesha! I havenโt tried it, but I think it could work. The temperature will remain the same, but Iโm not sure of bake time. ๐
Aleesha Miah
I used 1/3 of the cake ingredients for a small sheet cake in an 8ร8 pan for lunchbox cake and it was great! If anyone else wanted to try use this for lunchbox cake I lowered the temp to 325ยฐf/170ยฐc and I believe it took 25 minutes? Just keep checking after 20 mins. Also it was a bit too thick for lunchbox cakes so use a pan thatโs a bit bigger if you have one. This cake was super light and fluffy! Using oil and just a little butter is such a smart idea. Thanks Sam!